Eddie Rothman


On paper Rothman is simply a successful surf promoter and co-founder of the surf brand Da Hui, which makes boardshorts, surf apparel and, more recently, MMA fighting gear. But the past, as the 1960s turned into the 1970s, is when Rothman's specter was born dark. He is the elder statesman of Hui O He'e Nalu, or Hawaiian Club of Wave Riders, which he formed nearly 40 years ago along with local surfers Kawika Stant Sr., Squiddy Sanchez, Terry Ahue and Bryan Amona. The mission of the club (from which the surf brand later took its name) was to advocate for Hawaiian surfers on the professional circuit and to help bring a sort of sanity to the winter surf season, which had grown increasingly chaotic due to an influx of foreign surfers who had watched the films, listened to the Beach Boys and decided the North Shore was theirs. But it was not theirs. And Da Hui taught them this by knocking the teeth out of their mouths. During the winter of 1977, visiting surfers' blood ran both freely and cold, and Rothman became the embodiment of fear.

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