About Us

Birth Of Da Company

DA HUI was born in Hawaii by a group of surfers, who were also known as the "black shorts". These are extreme and proud people who have strong feelings about the protection and preservation of the Hawaiian culture, and will stop at nothing to defend it.

Da Hui's clothing formation began with Eddie Rothman, Bryan Amona, Kawika Stant Sr. and Clyde Aikau. These strong & powerful surfers decided to be independent in creating their own range of garments to promote the pride and spirit of the Hawaiian people. For a long time, the black shorts were made by Quiksilver, but are now done by Da Hui. Da Hui uses the top of the line technology to create true innovation of quality products.

Our Vision as a clothing company is to protect the Hawaiian culture, provide respect and understanding of the ocean. Our main focus is to become a "people's company" meaning, we provide products that every social group throughout the nation can relate to and enjoy. We, as embassadors of Aloha, support local talent to travel word wide and market our brand on a professional level and spread the Aloha. Da Hui supports all the right things for the right reasons. We do all kinds of events that benefit the people of the islands and bring people from all around the world together to have a good time. Our message is to bring back what was rightfully and peacefully ours, creating a network of people coming together to form Da Hui.


The Hui O He'e Nalu, which literally means "Club of Wave Riders", was officially established in 1975 by a core group of North Shore waveriders to protect the rights of hawaiians and local surfers. Over the years, the club's atmosphere has become more family (or "Ohana") oriented with positive community related goals. Generally known as DA HUI (Da is Pidgin English for "the", and Hui in this instance meaning "club" or "clan"), the present members, who value Da Hui's traditions, are also great ocean sportsmen & women who demand respect for the protection of the island's environment (focused on the land and the ocean) and for the Hawaiian culture and its traditions.

The Hui O He'e Nalu has several community events during the year such as: Da Hui Backdoor Shootout in Memory of Duke Kahanamoku, Da Hui Pipeline Warriors, Da Hui Easter Egg Hunt, Hui O He'e Nalu 4th of July Independence Day Paddleboard Race, Da Hui Bash and Da Hui North Shore Beach Clean Up.

At this time the Hui O He'e Nalu is based on about 400 active members all living in Hawaii, Tahiti, or other Pacific Islands. Presently, Hui O He'e Nalu membership is closed, and club meetings take place on the North Shore every second Saturday of each month.

And Operators of Da hui

Eddie Rothman
Billy Blankenfeld
Kawika Stant Sr.
Bryan Amona
David Stant Jr
Terry Ahue
Carlos Ozzy
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